THE SHOPS AT NEWARK LIBERTY INTERNATIONAL AIRPORT—TERMINAL C GO LIVE ON FACEBOOK & TWITTER
New Social Media Campaign Connects Concessions with Customers
August 2, 2010 – Westfield Concession Management, developer and manager of Continental Airlines’ Terminal C concessions program at Newark Liberty International Airport, proudly announces that Terminal C’s concessions are now communicating with customers via Facebook and Twitter. This new social media campaign marks the first of its kind at a Westfield-managed concessions program, and will communicate new store openings, promotions and sales, travel-related news items, and other fun and interesting happenings at EWR Terminal C.
“Because the Continental passenger is extremely savvy and connected, we are confident that they will engage in a fun and informative dialogue with Terminal C’s concessions through Facebook and Twitter,” said Ken Buckner, Senior Marketing Manager, Westfield Concession Management.
Terminal C’s Facebook page, facebook.com/ShopNewarkTerminalC, will direct customers to the latest sales and specials, alert them of new merchandise, and provide opportunities for passengers to post concessions related comments such as their favorite pre-flight meal or the best place to get an afternoon snack. All Facebook posts will be simultaneously tweeted via twitter.com/ShopEWRC, where relevant airport/airline related news and other interesting information will also be tweeted or re-tweeted.
In addition to Facebook and Twitter, passengers can also utilize FourSquare (available as a free application on Blackberry and iPhone) to “Check-In” in at various Terminal C concessions, post comments, and get helpful tips from other users.
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Westfield Concession Management, a division of the Westfield Group, is one of the largest and most experienced airport concession developers and managers in the United States. With more than 550 tenants encompassing over 515,000 square feet of retail and food & beverage services, Westfield managed airport locations generate more than $700M in annual sales. Westfield’s airport retail portfolio consists of some of the nation’s top transportation hubs including: Boston Logan International, Newark Liberty International, JFK International, Ronald Reagan Washington National, Washington Dulles International, George Bush Houston Intercontinental, Orlando International and Miami International.
Photo credit: Newark International Airport Terminal C; Creative Commons Flickr/kawanet
Eva Abreu is Publisher/Editor of www.NJSocialMedia.com. 
